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Creative instincts backed by real marketing results.
Every skill JG Collective brings to the table was earned in the real world. From learning SEO from scratch to managing millions in ad spend, building a marketing team from the ground up, and now founding an agency built to help more businesses grow. This is not a pivot. It is the natural next step.
Today
Building JG Collective
JG Collective is actively growing and serving local businesses across the Wasatch Back, with a growing client base across Utah and nationwide.
Summer 2025
Returning to School
Back to college Jacky returned to her degree in Public Relations and Strategic Communications at college, adding a minor in Marketing. A natural and fast learner, she has always approached education the same way she approaches marketing, with curiosity, intensity, and a bias toward doing.
Aug 2021 - Present
Digital Marketing Specialist to Head of Marketing
Jacky joined MWR as a Digital Marketing Specialist and built the marketing function from the ground up over nearly five years, eventually becoming the head of marketing and leading the company's highest performing team despite being its youngest. She learned every discipline on the job, from knowing almost nothing about SEO to growing the company's ranking keywords from under 50 to over 21,000 in a single year with the help of her coworkers. Her team covered paid media, SEO, AEO social media, videography, photography, billboards, email marketing, etc.
Fall 2016
Business & Marketing Education Begins
Jacky shifted from the arts into business, taking courses in marketing, digital marketing, finance, and business communications. It was here she discovered that creativity and strategy were not separate things, they were the same when you worked in marketing.
Build Smarter.
Grow Faster.
Marketing systems built around your goals.
JG Collective gives you complete visibility over your campaigns, your performance, and your ROI. Every strategy is built specifically for your business and designed to scale with you as you grow.
